In the modern world, with the breakdown of community and the eclipse of religion as a large part of life, all we have left is the society we make. If the society is unfair, then resentments have no outlets.
I have said before – people will put up with a lot if they know that we are all in the same boat. But when some people have it all and are riding rough-shod over the rest, then there is no society. There is just a fractured mass of people.
I said something along these lines yesterday, in conversation with a woman that Tamara and I met in a cafe. And then last night I read a similar statement in the newspaper. There must be something in the air.
That ‘something in the air’ kind of goes against the statement that all we have is each other. Funny old world,
Originally published here 15th September 2013
This is a quick rundown of the main points of The Psychology of Persuasion by Robert Cialdini
Reciprocity – We are more likely to be persuaded to do something when it involves repaying an obligation – a waiter/waitress in a restaurant will elicit more tips if he/she gives a mint to customers, especially if it appears to be a spontaneous act of generosity
Scarcity – Point out the benefits – tell them what’s unique about what you are offering – show them what they stand to lose by not taking up the offer
Authority – It’s important to signal to others what makes you a credible, knowledgable authority before you attempt to influence them – get someone to praise you. – the person who praises your can even be related to your business (e.g. receptionist who refers to your expertise) or likely to benefit from praising you.
Consistency – Once one gets someone to make small voluntary, active, and public contribution towards something, it is easier to then get them to do something bigger towards that goal.
Liking – We prefer to say yes to people who are similar to us, who pay us compliments, and who cooperate with us. Do these before negotiating or talking about business.
Consensus – For example – 75% of our guests reuse their towels, please do so as well. / 75% of our customers order again within a month. Please use this code when you reorder…